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Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. Grammarly uses a subtle animation to draw attention to their offer. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s.
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Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.
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According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.
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When the images are uploaded, you can adjust animation speed and frame order before making the GIF.Īfter generating the GIF, you can resize, crop, and optimize it or use any of the other tools we provide. You can press and hold the ctrl/command key to select multiple files. Press the "Choose files" button above and select the images you want to use as frames. That way GIF maker can also be used to edit, shorten, or merge together existing GIFs. You can also upload animated GIF, WebP, or APNG images, they will be split and delay times preserved.
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To make a GIF, you can upload a sequence of GIF, JPG, PNG, BMP, TIFF, HEIC, AVIF, and other types of images, ZIP archive containing images, and even mix different formats and sizes - they will be converted automatically.
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Produced GIFs are of high quality and free of watermarks or attribution, making this tool ideal for developers and content creators. GIF maker allows you to instantly create your animated GIFs by combining separated image files as frames.
